Tourism is a success factor for cities and city centres. By combining our knowledge of regional economics with marketing methods, we create the basis for the further development of tourism in locations and regions.
Shopping tourism, ecotourism, wellness — the tourism sector is characterised by trends and the changing demands of people. Tourism-oriented municipalities or regions must therefore meet ever higher standards in order to prevail in competition with other destinations.
GMA supports municipalities and regions in analysing and evaluating existing structures as well as in developing and implementing sustainable strategies and structures for tourism.